Unhappy Customers Teach You Valuable Lessons

July 2, 2009

I have been trying to determine exactly the type of web content writer I want to be when I grow up! There are so many choices, and honestly I’ve tried a multitude of writing styles trying to learn what is the best type to provide to my clients.

One of the things I have had to accept is that not everyone will connect with my writing style. I’ve had to learn that is OK, and that I need to really focus on what I do well in order to provide the best service. That being said, it is still difficult to work so hard on a project only to have the client throw it back in your face! Once you have recovered from the feeling of failure, you should review the client feedback as objectively as possible to see what you might have missed.

Here are some areas that clients have helped me improve:

  • Active listening – did I really hear what the client said, or did I assume?
  • Interviewing – did I ask all the right questions, or does the feedback show a hole in my interview questions that needs to be plugged?
  • Voice – did I write with a true understanding of the target market I’m reaching, and how the client wants to convey their message?
  • Weaknesses – am I attempting to write something that perhaps I’m simply not well suited for?
  • Strengths – how did I really help this client understand her business and how to best recruit her target audience?

The reality of writing, whether web content, SEO, novels, white papers or direct mail, is that you should really play to your strengths. Do you have a knack for spinning a yarn? Can you analyze complicated systems and describe them in an easy manner? Can you compel someone to take action through your writing?

Know your strengths, and take advantage of them. You’ll find it easier to produce effective services for your clients that make you happy – all the way to the bank!

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