Repurposing Web Content

July 1, 2009

A key to making your web site work is to determine the best ways to repurpose your web content.  The return on investment increases by repurposing your web content while providing an opportunity to readers who might not see your web site to learn about your company.


There are many ways to repurpose web content, and not all will make sense for your company.  You will need to determine the best use of content based on your target market’s needs. Two of the most effective ways to repurpose content is through e-newsletters and web logs (blogs).  Utilizing content from customer comments or questions not only gives you good content, but makes the information customer centric while allowing you to profile your company’s services or products. Therefore, making good use of your FAQs page, or customer service center, is a good idea.


In addition to using your web content’s well written value proposition as part of an elevator speech, you can also repurpose much of the content to add value to various social networking sites.  LinkedIn is a highly respected site that focuses on business networking.  Using the web site copy will not only speed up the process of writing your profile, but by linking your web log to LinkedIn, you can drive traffic to your site by capturing your profile visitor’s attention. Facebook and Twitter are definitely up and coming in the business marketing arena, and should be consider as a serious part of your content strategy. People want interesting, useful content, and they want to get to know you. Using social networking is a great way to fulfill all those needs.

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