My Secret Weapon

April 10, 2009

So I’m going to let you in on my secret weapon. Like you, I have too many things on my plate, and juggling them all can be problematic. So, I highly recommend…


I know what you are thinking – come on, Laura. I already outsource. But do you really?  How many times have you thought to yourself “it will be faster if I do this myself”? Come on, be truthful.  We all do it.  I’m still guilty of it! 

Having a background in technical support outsourcing management, one would think I would have an easier time outsourcing than most. Perhaps I do, but I’ve learned some lessons along the way.  Lessons like:

  1. Just because I employ someone who does not work in my facility, and has other clients, does not mean that my work is less of a priority.
  2. Everyone should do what they are passionate about doing, and then sometimes things they are not. I am always cautious of hiring freelancers or virtual assistants who are willing to do whatever I need them to. It is better for me, and them, if they have a true calling, a specific niche, and a solid idea of the type of work they prefer to do.  Everyone will be happier.
  3. Outsource what you don’t like to do only if it makes sense for your business.  If you hate to do bookkeeping, but you are providing that as a service, you should reconsider your business model, not just outsource it completely.  The Reason – you are still ultimately responsible and should do some quality control.  If you hate it, you won’t provide the best service, even if your outsourced person loves it.  Just sent the work directly to that person, leaving your time free to do other things you enjoy.
  4. Don’t expect your virtual assistants or freelancers to understand your business without spending time with them.  The more time you spend integrating them in your business and helping them understand your customers, products, services, goals and business strategy, the better they can serve you.
  5. Most importantly – work with people you really like!

I am fortunate to have a wonderful virtual assistant, who I consider to be my secret weapon.  She knows social networking very well, has a fantastic work ethic, and is honestly one of my favorite people.  Who is she?  If you are reading this, then check out the admin section and you will see her name and can get her info from there.

Can’t figure it out – check out Marta Costa at VA-4-Hire.  And, you are welcome!

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