Good Web Site Content Starts With the Basics

July 13, 2009

The most successful web sites are based on a company’s business strategy. Before starting to build a web site, there are several things you need to know, including:

• Goals of the site
• How to use the Internet to achieve these goals
• Who is the target market
• What do you want to say to this target market
• Why this site will be better than the competition

Without answering these basic questions, a client will flounder in his or her attempts to have the web site built, and as writers we will not have the best information to write great copy.

Understand Repurposing Web Content

Another important piece of information to understand is how the content written will be reused. Some basic questions to ask include:

• Does the site need a blog?
• Should articles be written and posted on other sites?
• Are white papers or manuals needed?

Defining the type of content to be written early on will streamline the writing process, save the client money, and give us an opportunity to do our best work. Plus our clients will have a better idea of what pages need to be on the web site, and how the site should be structured saving time and making sure everyone is on the same page.

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