About

SEO Copywriter

Laura Armbruster is pursuing her dream – to be a writer. However, she soon learned that “writer” is a very broad category. After searching for the type of writing that “trips her trigger”, she settled on web content, with a focus on search engine optimization.  “I’m a geek at heart, and and wanted something that would allow me to stay in the technology world,” says Laura.

Laura has over 15 years of technical support management experience, along with consulting, project management and customer service management. She wants her clients to be cared for, and believes in a personalized experience, rather than “one-size fits all”.  Laura works to make sure she understands the needs and desires of her clients before any work is done.

Looking for more of a challenge, Laura founded Valuable Connections in 2007 after transitioning from her virtual assistance business.  She enjoys researching and that search engine optimized web writing, social media, and internet marketing change regularly. “There is always something new to learn.  I love it!”

Laura is on the Leadership Committee for eWomenNetwork (Plano, Texas Chapter), a board member for the National Association of Women Business Owners (NAWBO), and networks regularly throughout the Dallas area. She has a Bachelor of Science in Business Administration, and a Masters in Professional Writing.

When she’s not writing, she enjoys spending time with her husband, two dogs and two cats.

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SEO Copywriting Services

Copy is a critical component of your web presence. Compelling copy reaches your target market on an emotional level and explains how you are the answer to their issue.


Search engine optimization enables your target market and clients to easily find you through search terms. Making sure your web site is friendly to the search engines is paramount for any firm wishing to have a presence on the Internet.

Internet Marketing Services

A good internet marketing plan gives you every opportunity to be seen by your ideal target market. This includes SEO copywriting, Internet strategy, social networking, and blogging.


The first component is understanding your needs, target market, and the areas you wish to improve your Internet presence. By learning your business, we are able to execute your visibility plans easily, targeting the areas most important to you.

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