5 Tasks to Perfect Your Web Content

April 7, 2009

The experts seem to write effortlessly. Why does it seem so difficult for you to simply generate new content for your web site?  You know you can write – people tell you how much they enjoy your information on a regular basis.  Your web site looks good.  It should, after all the money you spent on it.

So why do you struggle getting all your amazing information out on the Internet?

You need the processes the experts use.  There are no secrets – just 5 steps you can take right now to improve your web content.

  1. Devise a plan on what to write – make an editorial calendar that includes the various topics you want to cover and the audience you want to reach.
  2. Research what your target market wants to know – if there are already hundreds and thousands of articles, blogs or web pages on your chosen topic, you will need to alter it to make it interesting for your target.  Some items are worth repeating – but freshen them up with your own slant or new data.
  3. Repurpose good writing – if you write an article or newsletter that everyone loves, repurpose that information into blog posts.  CAUTION:  Do not simply cut and paste.  Give it a new slant, get a testimonial or quote on the subject, and find some additional information on the topic.
  4. Make your content easy to scan – people need to cram as much into as little time as possible. When you are writing about your passion, it is easy to get carried away. Remember that most people will do a cursory scan of your content first, so make it easy for them to want to read the material.
  5. Write powerful headlines – you only have a few moments to capture someone’s attention, so make your headlines really work for you. Keep then succinct, but catchy. Write to your target to let them know this content is for them, and you have the answers to their pain.
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