3 Reasons Content is Still King

February 2, 2010

Here I am at my big coaching workshop when once again someone tells me that content is not important to SEO. Well, fine. I know that content is important to SEO, and even more importantly…

It is important to you! Why?

  1. Content compels people to take action – at least, good copy will drive conversions. Even in the world of social media, interesting headlines and content will capture the attention of the reader. You have a short period of time to grab someone’s attention, so put your best foot forward with good content.
  2. Content delivers your unique selling proposition. Just because you have a high search engine ranking does not mean potential customers will understand how you can help them. Good content clarifies the ways you ease their pain and deliver the solution your customers are looking for.
  3. Content goes beyond writing. It is your videos, your direct mail pieces, your podcasts – you need good content in order to feed your various marketing media. By creating a solid content strategy, you maximize your marketing dollars by ensuring you have a continuous message without having to create special content for every media, or worse, at the last minute to fulfill a need.

Content goes beyond just SEO, and into driving interaction, supporting your marketing, and creating leads. It is critical to your marketing strategy. So the next time someone tells you that copywriting is not important remember that your customers will not really understand your business unless you tell them. Content is still king!

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